What is Branding and how important is to your marketing strategy and overall success? Simply stated, a brand is what people think of you when they think they of your business. In one sense, a brand is a specific combination of logo, name, words, type font, design, colours, personality, price, services etc. On the other hand it is a promise because you know what the brand represents and what you are going to get with. A successful branding campaign requires a specific strategy, which aligns with your business and most importantly connects with your target audience. A successful branding strategy lays the foundations for more successful marketing campaigns in the future.